One of our destination management organisations - Visit Kent - is a key partner in the Interreg France Channel England Experience Project which launched in 2019. The project aims to develop and promote new tourism experiences between October – March throughout the Channel regions of France and England in order to attract more than 20 million additional visitors by the end of the four year scheme and approximately 44 million after a further five years.
In the context of the current pandemic, this project will (more than ever) be vital activity to help Kent re-build its tourism sector and the Channel regions in 2020-21. It is widely acknowledged that the tourism industry has been and will be hit harder than other industries because of its seasonality and one way of improving this resilience is by becoming less dependent on the traditional peak seasons for business.
Recently, the Visit Kent team organised a workshop with all key partners to share skills, expertise, and experience on product testing, marketing and distribution. The team also talked about Covid-19 recovery plans and key points, insights and comments that were raised that will be of interest to the wider tourism community included:
A video of the workshop is available to view here and more information about the Experience project and how your tourism business can get involved can be found here.